About me

Tourism Marketing Communication Specialist and AI Engineer, working across creative, hospitality, and tourism in Gunungkidul, D.I. Yogyakarta.

Imam Hanafi

Hi, I'm Imam Hanafi, a Tourism Marketing Communication Specialist and AI Engineer with more than 8 years of experience in the creative, hospitality, and tourism industries. I build AI-driven campaign strategies, automation workflows, chatbots, and web tools for tourism and hospitality.

At Drini Park, monthly organic reach grew from about 20,000 to 3 million (a 150× jump). Instagram went from 40K to 161K followers, TikTok from 15K to 118.5K, and the Facebook Page from zero to 24K, taking total followers across platforms past 300K. One organic TikTok video passed 906K views, and 1.8–2.3% of monthly reach converted into physical visits.

Since December 2024 I have led MarComm for Drini Park and Drini Park Resort, including the resort's pre-opening work from brand identity to go-to-market. Since 2025 I'm also part of the pre-opening team for PT Gunung Citra Wisata × Semarang City Government (feasibility study, attraction design, and business strategy for a new destination), and since November 2025 a freelance social media data analyst for Marriott Bonvoy Java–Bali. Since 2022 I have been a Tourism Promotion Specialist for DIY and Gunungkidul Regency: legal support for new destinations, web and app development, chatbots and automation, promotion strategy, and visitor data analytics.

On the industry side, I'm on the Promotion Team of BPD PHRI D.I. Yogyakarta (since 2022), Vice Chairman for Organizational Affairs at BPC PHRI Gunungkidul (since 2021), and Secretary of BPPD Gunungkidul (since 2023). I also organize B2B tourism events: 11 editions of Table Top Guyub Sesarengan (PHRI DIY, 2022–2026), 2 editions of Table Top Handayani (BPPD Gunungkidul), and 2 editions of Travel Agent Gathering (PHRI Gunungkidul). I studied Tourism (Diploma, D3) at Universitas Gadjah Mada, 2014–2017.

Day to day I work with Claude, ChatGPT, Gemini, NotebookLM, n8n, and Zapier for research, content, and automation. I work in Indonesian (native) and English (professional).

Skills

  • SEO & SEM
  • Digital campaign strategy
  • Social media marketing
  • AI & prompt engineering
  • Content strategy
  • Partnerships & negotiation
  • Data analysis & dashboards
  • Workflow automation
  • Meta Ads & TikTok Ads
  • Google Analytics & Ads
  • Canva Pro & Figma
  • n8n & Zapier
  • Claude, ChatGPT, Gemini, NotebookLM
  • Team leadership
  • Stakeholder management
  • Public relations & crisis communication

Contact me